AT&T isn’t usually in the moviemaking game, but their recent four-minute short film is making waves — and triggering tears.
You might have seen a thirty-second version of Close to Home as a commercial on TV. It’s the one where a mom receives an alert on her smartphone and then says to her daughter in the backseat, “Everyone loves the picture I posted of you,” just as she collides head-on with a blue pickup truck.
The scene, which proceeds in slow motion to show the catastrophic impact of a sudden collision, is absolutely devastating. The emotional impact is all the more pronounced when you see the full four minutes, in which we spend a little time in the lives of each victim prior to the accident.
The “TODAY” show reports that AT&T is making a big effort to disassociate their brand from the United States’ deadly texting-and-driving epidemic. AT&T is the nation’s second-biggest mobile provider, after Verizon.
Close to Home is part of the company’s “It Can Wait” campaign, which recently expanded to address non-texting smartphone activity, like music browsing, Facebooking, and Tweeting. Recent data demonstrates that these habits are just as harmful as texting.
As Phoenix car crash lawyers, we know all too well how serious the texting and driving problem is in Arizona. These accidents happen in the blink of an eye, and the ramifications are absolutely tragic. We applaud AT&T for raising awareness and joining the effort to reduce incidents of “intextication.”
If you or a loved one has been injured in an auto accident involving a cell phone, can help. Please contact us as soon as possible to schedule a free consultation.